Nicholas
Reid reflects in essay form on general matters and ideas related to
literature, history, popular culture and the arts, or just life in general. You are free to agree
or disagree with him.
RE-BRANDING
A MYSTIQUE
I’m
in a mood too lazy to go searching for the quotation itself, but I believe it
was some such Victorian sage as Walter Bagehot who said that monarchy survived
only if a deep veil were drawn across it. Its power would be weakened if ever
the general populace could look too closely at the intimate lives of monarchs
and their larger families.
In
other words, monarchies work by mystique.
The
plebs and even the bourgeoisie don’t know how much questionable diplomacy and
how many grubby rivalries, extra-marital affairs and sexual liaisons go on in
palaces and royal courts. They turn a blind eye to common practices such as a
king’s keeping mistresses, although some such royal affairs do become public
property (Madame de Pompadour, Nell Gwynne etc). Therefore the hoi-polloi can
imagine, comfortingly, that royalty and aristocracy are “our betters”, and that
whatever may happen politically and in elected assemblies, there is still stability
and time-honoured norms where kings and queens reign.
There
were no mass media when Henry VIII was divorcing or chopping off the heads of
his wives, and most of the populace was illiterate anyway, so the doings of the
king were far away from the peasantry and burghers. Still living in an age of
limited public information, Charles II was getting to be known as “Old Rowley”
(after a well-endowed stud stallion at Newmarket) for his extramarital
gallivanting and his fathering of many bastards on many mistresses; but this
was regarded indulgently by the (small) “political classes”, because his wife
was barren and could not give him an heir. Queen Victoria’s fat, useless and
sybaritic son Edward VII had mistresses and was a notorious habitue of Parisian
brothels – but the conventions and self-censorship of the press were such that
the word did not get out.
But
what happens when the veil is drawn aside? Pre-radio and pre-television
newspapers were relatively restrained in what they said on matters of royalty. When
radio came, it could still be heavily censored if it were a public corporation
under the government’s direction. Thus, in the 1930s, the BBC told the public
nothing about the asinine Edward VIII’s intention to marry his American
mistress until questions were asked in parliament about why American magazines,
which freely reported the affair, were being censored when they came into
Britain.
By
and large, this protocol lasted until television had really taken over as the
main mass medium.
Now,
of course, there is hardly any veil over the British monarchy. Tabloids,
broadsheeets, television and the ‘net tell us all anyone would want to know
about the personal lives of royalty. So the affairs, divorces, bitcheries and
other matters of the Queen’s children and grandchildren make it into glossies,
gossip sheets and this week’s “satire” show. There are still successful
sycophantic scribblers known as “royal watchers” to write hagiographic
biographies of the Queen herself for the readers of the Woman’s Weekly who like such things. But for the rest of us, the
mystique is well and truly gone in a welter of conspiracy theories about how
Lady (“Queen of Hearts”) Di really died, what was happening when Charlie was
doing three-in-a-bed, which vindictive ex-spouse of which royal prince was not
invited to the latest royal wedding etc.etc.etc.
So
the veil has gone, the mystique has gone and the royal family (or “royals” if
you copy dimwit speech) are revealed to be what Amercans would call “just plain folks” and simply “celebrities”
on the same level as soap-opera stars, Hollywood players, and sportspeople.
They appear to the public in the same contexts, after all. (Kim Kardashian Page
5; Kate Middleton and spouse Page 6 etc.)
If
Bagehot was right, this should spell the decline in monarchy, n’est-ce pas?
But
what we are now seeing is a great campaign of re-branding. Shows like The
Crown ostensibly reveal all the soiled linen of modern British royalty, but
in fact subtly glamourise the Windsors and leave the Queen herself inviolate.
We are told that this is a process of “democratising”, making royalty more
relevant to younger generations. The cameras follow around William and Kate,
Harry and Meghan, showing what decent and sociable people they are, diligently
producing further heirs and happily relating to the populace. Doubtless they
are very nice people and their popularity is real.
But
there is still something missing.
Lacking
the (public) gravitas of earlier
generations of royalty, will their popularity be any substitutes for the old,
carefully-crafted and protected mystique? I think not, but as a form of public
entertainment, if not a particularly enlightened one, I think British royalty
will be around for quite a while yet.
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